Smart Websites.
Simple Marketing.
Better Results.

The Challenge

A wellness practice has a lot to explain. The site needed to make detailed information feel approachable and help visitors find the right next step without adding friction.

My Contribution

I supported the website and its content, focusing on clearer organization, useful messaging, and a structure that makes the practice’s information easier to navigate.

Tools / Capabilities

• Web Development
• On-page SEO
• Content Planning

The Project

POPS Sports Authority is a sports collectibles business I supported with logo design, card-scanning software setup, a workflow for digitizing inventory, ecommerce and marketplace setup, an eBay storefront, Facebook content, and development of its initial web presence. I also provided general digital and technical support and helped maintain the company’s Facebook presence with approximately weekly content updates.

Current Website & Ecommerce Status

The company’s website is live and directs customers to its active eBay storefront for purchasing. A larger standalone ecommerce storefront was started but is currently on hold while the client focuses on other business priorities and established sales channels. The expanded storefront was not completed as a full ecommerce store, and I am not currently developing it.

My Contribution

My role crossed brand design, technical setup, and ongoing digital support, connecting the practical pieces of a small ecommerce operation: its visual identity, physical collectibles, card scanning and digitization, marketplace listings, an online presence, and supporting social content. When the client paused the expanded storefront, the work remained focused on the channels the business actively uses.