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Free marketing tool

Digital Marketing Budget Planner

Estimate how a monthly marketing budget could be distributed and consider whether the available spend is realistic for the strategy you are planning.

The core result is calculated in your browser. Optional AI assistance explains the result when available, but it never replaces the underlying calculation or checklist.

What This Tool Does

The planner applies your chosen percentage to monthly revenue and distributes that calculated amount across three broad priorities based on the selected goal.

What the Results Mean

The allocation is a planning prompt, not a rule. Costs, channel minimums, internal labor, seasonality, and the time required to collect useful data can all change what is realistic.

What It Does Not Tell You

It does not know your margins, sales capacity, customer acquisition costs, market competition, or historical channel performance. It is not a financial forecast.

Questions

Digital Marketing Budget Planner FAQ

How much should a small business spend on marketing?

There is no universal percentage. Revenue, margins, growth goals, competition, and sales capacity all matter.

Should I use every channel?

Usually not. A limited budget spread across too many channels may produce too little information anywhere.

Are these projections guaranteed?

No. They are deterministic planning estimates based only on your inputs.

Want help turning the budget into a workable plan?

The tool is a useful starting point. If you want another set of eyes on the real situation, I can help put the result into practice.

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